The brief variation: When Marie Antoinette stated, “Let them consume meal,” it could have-been because she was hogging all of the Michel et Augustin snacks for by herself. Childhood friends Michel and Augustin found in middle school, and, once they found their unique person 9-to-5 jobs getting unfulfilling, they started a cookie company with a foundation in French pastry. Fast forward 13 years, plus the two pals have workplaces in France and ny and are generally seducing the world along with their snacks, pastries, yogurts, mousses, along with other sweets made out of straightforward, pronounceable ingredients. The duo also shows aspiring bakers that learning the ability of French pastry is actually attainable through their own recipe books and entertaining available home classes. Michel and Augustin’s dream is straightforward: to really make the globe laugh and get together over a shared love of candies.
The storyline of Michel et Augustin started merely adequate. Two young men began palling around in secondary school and turned into great friends. But, much like numerous teenage friendships, both parted means after graduation to follow along with unique pathways.
Michel discovered themselves working in money in New York, and Augustin was employed in marketing and advertising for Air France. But both eventually turned into disillusioned with all the 9-to-5 grind of the business world. They reconnected additionally the duo devised a wild intend to find out all 1,263 bakeries in France and develop the basics of the very best confectioneries the country must slesbian hook up near meply. They penned a novel regarding it â their particular first cooperation!
After doing their unique search, in 2004, Michel and Augustin aproned-up and place out on a adventure: baking in Augustin’s cooking area. Their unique goal was to develop a type of snacks also sweets fashioned with 100% natural ingredients and really love. And, after tirelessly evaluating and tasting over 300 recipes, their unique very first mixture was born: the little round butter cookie. Michel et Augustin was created!
The two discovered rapid success, and always innovate much more tasty productions, particularly a decadent natural yogurt in a container, that was discovered only one time Michel and Augustin understood their unique valued cow could develop a lot more than butter. They sell their products because of the trademark “kookiness” together with delight they infuse within their yummy goodies.
Dispersing a fascination with French Pastry across World
Michel et Augustin is approximately more than just creating a tasty cookie. The organization is actually curved on drawing from France’s rich culinary history to generate masterful sweets.
“It’s not almost cookies â it’s about a love of French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “Almost everything we make is linked to French pastry techniques. There is a truly strong commitment with pastry producing as a company.”
But Lily informed united states an attraction for and expertise of French pastry isn’t just reserved for item designers (they call them the “recipe group”) at Michel et Augustin. The main company’s kooky society is sharing the enthusiasm and knowledge of pastry creating therefore every person in the team, in France and Brooklyn, can train to-be a French pastry chef and do the nationwide examination (generally a “C.A.P.”). In this way, everybody is able to participate in innovating brand new quality recipes and talk knowledgeably with followers, consumers, and consumers.
“once per week in France and once a month in ny, the Banana Farm (“office”) can become a pastry class where we have been going right on through a timeless curriculum of French pastry and training the official certification,” she mentioned. “no matter whether you are a web site developer or perhaps in sales â the ability is actually urged for all.”
Though Michel et Augustin provides a expansive line in France, the organization sticks to the exact same principles and principles of creation for every products.
“the fact our products have as a common factor is actually an actual attention to taste and also to the components,” Lily said. “We concentrate on the quality and simpleness in the ingredients, and attempt to keep your element record as pronounceable as you can.”
This outcomes not just in a tasty decadence, but additionally a goody you are able to feel good about ingesting together with your significant other.
An accumulation of Treats Perfect for revealing With Your Sweetheart
There’s just anything about revealing candies that begins the day appropriate or comes to an end an ideal date. And Michel et Augustin’s projects happened to be intended for only these types of events.
“its a moment in time of extravagance at the end of a romantic date,” Lily stated. “It is delicious and made with clean elements, and this helps to make the minute that much much better. It feels very good to enjoy.”
Because of so many worthy goodies available, there’s no need to choose one. While there are many a lot more solutions in France â from candy mousse to decadent yogurts and, without a doubt, unique cookies â there are many available options in the US besides.
Lily ended up being quick to advise the right snacks to give to or take pleasure in with that special someone.
“our very own best-selling cookie is our very own 4-Cookie Squares,” she stated. “they’re like small square tarts, can be bought in three tastes, and may end up being so effortlessly shared. We have Cookie Buttons, that are hazelnut candy processor chip snacks with hazelnut ganache inside. They come in bags of two â one for my situation, one for you!”
For lovers whom love their unique early morning ritual collectively, Lily informed us Puff Palmiers are an attractive a.m. option.
“These are generally puff pastry and taste like Elephant Ears,” she stated. “They may be awesome light and flaky and perfect for sharing more than break fast with coffee or at tea time.”
Whether both you and your honey are chocoholics or value the fragile butteriness of caramel (or all things in between), Michel et Augustin provides a deserving combat for discussing (or sneaking down with for your own clandestine cookie event).
Become involved on Banana Farm
Michel et Augustin’s approach is the fact that joy of sweets is within the sharing. As a result it should be no shock society wedding is actually a big part of the company’s business objective. Everybody is asked to prevent in and chat (and taste cookies) at their own Banana facilities (practices) in Paris, Lyon, or Brooklyn.
This mindset started on start associated with business and it is part of the core. And Lily noted this philosophy is exemplified when you look at the organization’s available houses.
“straight away, Michel and Augustin opened up the doorways of their apartment to next-door neighbors, friends, consumers, and passersby, for individuals to offer them comments, to flavor cookies, to taste brand new recipes these people were testing, and also to go out with them and discuss whatever were performing,” she mentioned. “It really is something that’s important to you these days.”
Open up home at the Banana Farm happen regarding basic Thursday of any thirty days in France and New York. Lily told united states these occasions provide an easy method when it comes to business to provide back to the city by teaching all of them regarding the record and methodologies of French pastry.
“We invite everybody else, family, buddies, consumers, and consumers in the future show quality recipes,” she said. “We carry out taste tests, focus groups, and perform video games. Its a proper society event.”
It’s not only enjoyable and tummy-pleasing to go to, however, if you lack a cookie partner, think of all the other dessert aficionados you could fulfill during the Banana Farm. Most likely, if someone else loves Michel et Augustin treats, you realize they usually have great style, and you should have something to bond over.
Michel et Augustin: Committed to Random Acts of Kookiness
In genuine Michel and Augustin kind, the duo began a Random Acts of Kookiness initiative to inspire and please individuals. From a tribute to Michael Jackson with the cookie square event as well as their torrid Greek story, Michel and Augustin infuse hilarity and pleasure into all they do. You will find the reason why their particular goodies are incredibly addicting â they are fashioned with natural ingredients and great vibes.
Up then for all the organization is a fresh cookbook that aims to aid United States audience and others overcome the intimidation of French pastry.
“we are making a French pastry cookbook when it comes to US, and it is about finding pleasure in these very hard dishes,” Lily stated. “we are splitting it down and saying it can be done. When we can, anyone can, and now we’re sharing the development.”
Michel et Augustin is trying release their popular candy mousse in america.
“All of our fantasy for the candy mousse is to seduce America’s taste buds.”
And, after tasting the business’s snacks and other goodies, the US is actually undoubtedly in for a long love affair with that mousse.