At one point, having a website was very much a requirement for any musician, according to music management companies in Nashville. Early to mid-2000s artists went to considerable lengths—and sometimes significant expense—to ensure they controlled their own area of the web since owning your own domain was one of the few ways to establish a genuine online presence.
Music management companies in Nashville established such a significant foothold in the music industry that things started to alter significantly. The website didn’t even require any coding or web design expertise. It has all the necessary features, such as a song player and a bio, to give fans the most crucial details about a musician’s career.
For sure, you’re signed up for Facebook, Twitter, SoundCloud, Vine, Instagram, and a few other services that you hardly remember. Perhaps you use Snapchat for fan communication, YouTube for video uploads, and Periscope or Meerkat for live performance broadcasting.
You do, in fact, have an “internet presence,” but so do all other artists.
That’s alright. These days, social networking is essential to a musician’s success. But a frequent error made by many new bands is to completely rely on social media. Of course, a website—your online music home base, a location you maintain over the long term—is something these platforms do not give you.
Why should you establish a music website?
According to Courtney Gallagher of Club Passim, “the need for an artist-specific website cannot be overstated.” She personally promotes an average of more than one concert every day; therefore, if you don’t have a website that makes it simple for all of us to showcase your act by putting a video in an email to 25,000 people, we will have to move on to the next artist.
You are missing out on more than simply missed possibilities for publicity and marketing without a website. It’s possible that you’re also missing out on gigs, according to music management companies in Nashville
The majority of industry professionals concur that musicians need their own website, and here’s why:
Owning a website makes you appear professional: It demonstrates how seriously you take your musical profession. That implies to anyone browsing your website that you are more reliable, competent, and interesting.
A one-stop shop is what people desire: When we’re researching a new band, we start with their website (assuming we can find it in the top search results on Google). It’s the quickest method to learn more about the band and other venues where they perform (through links to social sites). Also, if we’re sufficiently fascinated, it’s the simplest method for me to sign up for their mailing list.
The focus of the event is on you: In a similar vein, a musician or artist can truly only successfully showcase their “brand” on a solo website. While other websites, according to music management companies in Nashville, might allow you to experiment with color schemes, only your own website allows visitors to fully experience your style and your work as a whole.
Complete control: You have complete control over your own website, so you won’t ever have to worry about whether or not people are truly seeing your updates or whether they are being lost in the noise. Anything you upload will remain online until you decide it should be removed. There is no need to pay to spread your content to your followers. You and your fans jointly own your fandom, not some Silicon Valley conglomerate.
Platforms for social media ebb and flow. Owning a website will never go out of style, even though website trends might change. Get the best website with one of the best music management companies in Nashville. Avoid falling prey to a short-lived social media craze. Put some of your eggs outside of the social media basket, at the very least. Put your website first since it will likely outlive all others.
Benefits of Owning a Website
The main advantages of having a website are the control it gives you because having your own website is no longer considered necessary (especially early in your career).You are not restricted to the preset style or feature sets, unlike other blogging platforms or social networking websites. Instead, you may design the website anyway you like with the help of music management companies in Nashville, add whatever information you feel is significant, and organize everything in a way that best serves your vision (and your career).
Even more crucially, you can track each individual user that visits your website to determine the demographic that is drawn to it as well as how they navigate it and which pages are most frequently visited. The very effective analytical tools available today, like Google Analytics, may help you understand not just how users are interacting with your website but also how to best tailor it to their needs in order to draw in more visitors in the future. This may be an important aspect of monitoring and customizing your internet marketing efforts to attract more loyal customers and generate more income, both online and offline.
You will gain a sizable fan base and come across as more credible to the typical consumer if you have a website that is connected to social media and other platforms. By using this website to expand your horizons and not only sell your music but also sell items like caps, t-shirts, etc., this may also become another source of income. Your band’s name and emblem would be on the products you sell, and in exchange, the buyer will spread the word about you to the rest of the globe.
How do you feel? Are personal websites necessary for musicians? If not, why not? Comment below and let us know!
Nashville Records offers its customers first-rate professional consultation services as well as superb training. They provide you with advanced career guidance and direction, as well as a broad variety of music business disciplines, such as, but not limited to, artist management, record labeling, development, marketing, and many more.
