Do you know that YouTube influencer marketing is India’s second most popular digital marketing tool? More than 70% of marketing agencies agree it’s an integral part of their influencer marketing strategy. Therefore, if you’re looking for a new outlet for your brand Influencer marketing in India, YouTube is the best place to start.
Since YouTube is a video-based platform, working with influencers will be more engaging than it might be on a platform like Instagram. In this article, we’ll talk about the benefits of YouTube influencer marketing, how it works, and how you can start your successful campaign.
Why is YouTube influencer marketing Important?
Besides being the second most popular platform for influencer marketing, YouTube is the second most popular website globally, reaching over 2 billion users annually. Its vast reach makes it the perfect channel for putting your brand in front of a large audience. YouTube is a channel traditionally dedicated to long videos the introduction of Shorts has opened a fresh avenue of short-form influencer content, similar to Reels or Tik toks However, the advantage of YouTube is that your brand can get more in-depth reviews and tutorials. It will ultimately prove valuable for your brand and even more persuasive for the influencers’ audiences.
Types of campaigns for Influencer Marketing in India
There are several ways that a campaign for YouTube influencer marketing in India presents itself, providing different outcomes for you. A top influencer marketing agency performs six different types of campaigns on YouTube. While some are better for brand awareness, others may be good for lead generation and conversion.
1. Unboxing videos
The unboxing video includes a detailed description and demonstration of the product. These videos can be about anything. For example, you can find popular unboxing videos about the latest toys. They are great alternatives to advertisements and give viewers a risk-free way to experience a product up close before committing to buy. It’s usually a haul of multiple packages, but we are more concerned with a single brand’s shipment getting opened on-screen.
2. Hauls
Hauls are almost identical to unboxing videos but are usually larger and can include several different brands. These are primarily about brands that send free products to influencers without paying for their brand-specific video. Therefore, it’s an excellent option for new brands planning to get started on YouTube influencer marketing but needing more budgets.
3. Product Reviews
Another good campaign a top influencer marketing agency does is to ask influencers to review your products through a video. It allows you to introduce your business alongside a well-known influencer and their positive review of your product. Such videos also offer a discount code in the video description. Although the video doesn’t claim that it’s sponsored, the influencer-specific discount code indicates some partnership. It’s a great way to get people interested in buying your product.
4. Day-in-the-life vlogs
Influencer Marketing in India also includes day-in-the-life vlogs that showcase an influencer’s typical workday or weekend. Such content is popular with audiences. Anyone looking to promote their brand can take advantage of this. If you want to work with a particular influencer who posts day-in-the-life videos or vlogs regularly, contact them to see whether they will include a product placement or mention your brand in their video. It’s a very organic way to put your brand in front of a new audience instead OF posting a promotional video created all about your brand.
5. Tutorials
You can use influencers to show their audience how to use your product. Although it suits technical developments, it can also show the different use cases your product may have. Besides, it also gives viewers many reasons to make a purchase.
Tutorial videos are one of the most effective ways to move users interested in your product towards clicking that product link and deciding to purchase. Check out with influencers and ask if they’re interested in partnering. And if they could teach viewers how it could help your product in a YouTube video. Remember to include a discount code to tempt them to go ahead and make a purchase.
6. Contests
Another successful method a YouTube or Instagram influencer marketing employs is a contest or giveaway. It will be perfect for partnering with a YouTube influencer to help them do a giveaway of your product for one of their significant milestones. They usually conduct a tutorial or review in conjunction with a product giveaway.
