Inbound Marketing is a way to attract potential customers to buy products and services with the help of social media marketing campaigns like – Search Engine Optimization, Content Marketing, social media marketing, branding, etc. This article will discuss the difference between Inbound and Outbound Marketing.

Whereas Outbound Marketing is another way to attract potential customers to buy products and services with the help of Digital campaigns like – TV commercials, e-mail marketing, print ads, etc.

Inbound marketing is a newer concept in which ads are pushed toward the customers to influence them to buy products from companies.

Companies can opt for either one or both methods of marketing i.e. Inbound and outbound to market and target their products and services to a huge audience.

Inbound Marketing:

Inbound marketing involves creating engaging content for the audience that can either solve their problems or helps them understand some important topics of concern.

The customers begin by searching for some information about a product or service.

Inbound Marketing involves various ways to reach the user through your content.

  • Creating Blogs
  • Video Content
  • Help books

As such your content should meet the requirements of the user and should be able to solve the user’s queries and doubts.

Start using PickZon, a social media app to reach out to your potential customers on this application.

Create Blogs:

Creating blogs is the best way to reach out to a large audience by writing on the topics that interest the user or the user is looking forward to reading such content.

Blogs can help you reach out to a variety of audiences who can read your blogs on a regular basis, and this is called content marketing which is a part of inbound marketing.

For instance when a person searches for “the best social media apps to use”, he sees a list of blogs on the search engine, and those blogs rank based on the SEO practices used to write such blogs.

Create Video Content:

Reaching out to your potential customer and target audience can be a difficult process, but you must always target the audience based on the activity that they are interested in.

Video content is a buzz these days, many and many people are coming forward to create video content for their audience. Creating video content and uploading it on platforms like YouTube is very easy to do and easy to be discovered by your audience.

Outbound Marketing:

Outbound marketing is a way to reach out to your audience in huge numbers. In this type of marketing campaign, the marketing executive uses several ways to market their product and services.

There are a number of ways that are used to do outbound marketing such as:

  • Direct e-mail
  • Cold Calling
  • Billboards advertising
  • TV commercials
  • Sponsored events
  • Newspapers
  • Radio programs

The outbound marketing method involves reaching out to a larger audience that can make an image of the product in the subconscious mind of the potential customers.

Benefits of outbound marketing:

There are various ways through which you can promote your products through outbound marketing, so let’s discuss all the necessary points that you can use to promote your products and services online.

Creates brand awareness :

Outbound marketing is one of the best ways to promote your products and get good sales from potential customers across different platforms. Promoting your products through the outbound marketing method can create a sense of “FOMO” in potential customers.

Customers’ Trust:

People have trust in the outbound marketing method like billboards, TV, Newspaper Ads, etc. It is a good way to reach people through these techniques because people already have trust in these sorts of advertising modes.

Immediate Results:

Outbound Marketing campaigns can get you immediate results for your products and services and can help you grow your brand.

When people see an advertisement about a product on billboards and outdoor advertisements they tend to create an image of that product in their mind and then they end up purchasing that product.


Hope you have got a bird’s eye view of the difference between Inbound and Outbound Marketing, both marketing methods have their own utility and they can be applied to any marketing campaign simultaneously. Download and use the PickZon social media app to create your brand page and share products with potential customers. write for us + digital marketing guest post