Nowadays, people are on their phones all the time. It’s not good for users but companies take full advantage of it through branded apps. Branded apps are mobile applications built by companies. They use such applications for promoting brand products and services. An amazing interface for strong customer connection. Such app can be easily developed with the help of special appointment scheduling software.
Branded apps provide features like exclusive content, personalized offers, winning coupons, discounts, and loyalty programs.
Various brands are using applications instead of advertisements for a healthy client-customer relationship. If you desire to provide an amazing user experience (UX) then branded apps are best. Even beauty salon business owners should also have a branded app
As a salon owner, you should grab the audience’s attention. To attract new clients, it’s important to sell yourself in a better way. You need to showcase your work to tempt new customers and provide clients with an easy way to approach you. Branded apps do all that for you.
Advantages of Branded Apps
Personalization
Branded apps offer a personalized experience. Every user has their mobile app installed on their phones which they can use at any place, at any time.
An app can show suggestions based on past appointments and customer preferences. It can recommend new hair colors, cutting styles, and facial procedures which a user can like. Moreover, personal discounts and offers after analyzing a client’s history are a plus. Discounts always work in brand marketing and if they are personalized, it’s like a cherry on top. This level of personalization can help build customer loyalty and increase revenue for the salon.
Online Booking
In this online world, no need to spend time on the phone or emailing beauty salons for scheduling appointments. With the help of branded apps, you can make online bookings very easily. Just open the app, look for available slots, and book one for yourself. The app can also offer real-time availability, so customers can see what times are available and choose the one that works best for them.
Additionally, you can use easy payment methods through branded apps. No need to carry cash or lots of cards. You can pay all your bills from the comfort of your home. Come to the salon, get services, and leave comfortably without spending time at the counter for clearing bills.
Increase Visibility
Customers who download the app are more likely to remember the salon and book appointments in the future. Moreover, an app is great for salon promotion. Branded apps send push notifications to users about the latest offer, deals, and discounts. It makes clients aware of upcoming events.
The app can also integrate with social media, allowing customers to share their experiences with their followers and potentially attract new customers to the salon. In this way, such applications increase brand visibility.
Data Collection
A branded app can help beauty salons collect valuable data about their customers. The app can track customer behavior, such as which services or products are most popular. This data can be used to make informed business decisions, such as which services to promote or which products to stock.
Additionally, the data can be used to create targeted marketing campaigns, further increasing the effectiveness of the salon’s marketing efforts.
How to Develop Branded Apps?
It’s time for the most important question, how can we develop branded apps? There are two ways to get software for a beauty salon:
- Long and expensive when developers create it from scratch
- Easy and quick one when it is made based on special online booking software like DIKIDI
Let’s discuss both and decide which one is better.
Develop from scratch
For an independent and flexible app, you need to hire an app developer. You can choose a professional team or book a freelancer. After searching for a worthy developer, you need to write down all your requirements. The first step of every software project is gathering requirements. Clients should mention clean, accurate, and important details. A lack of requirements can change the output. Therefore, client input matters a lot for app developers.
Usually, software development projects are 2-3 months long. It includes various steps of development, modeling, and testing that require time. Moreover, app developers are an expensive option. As developing an app from scratch requires hard work, knowledge, tons of lines of code, and various tools.
With the help of special software
If you are a startup with low capital, online software tools like DIKIDI will help you. Such software for a beauty salon builds amazing branded apps for your business in less time.
DIKIDI is a software development company that specializes in creating branded apps for businesses. Its services are available in 87 countries for work with almost 60,000+ people using it.
Business owners in any sector such as beauty, health, food, or education, can use DIKIDI. It produces beautiful yet user-friendly branded apps. DIKIDI helps business owners to offer a user-friendly experience to clients.
DIKIDI uses various integrations to develop a full-functioning mobile app such as an SMS center for notifications, Google analytics for monitoring, Google Maps for online booking, and IP telephony for the analysis of telephonic conversation.
You must have the following information before using DIKINDI:
- Decide a logo and select relevant images
- Specific colors for text and buttons
- Development payment
Benefits of DIKIDI Branded Apps
Customizable App Design
DIKIDI offers customizable app design templates, allowing you to create a branded app that matches your business’s unique look and feel. You can choose from a variety of design elements, including color schemes, fonts, and icons, to create an app that reflects your brand’s personality.
User-Friendly Interface
DIKIDI’s branded apps are designed to be user-friendly and intuitive, making it easy for your customers to navigate and use your app. This can help improve user engagement and encourage repeat usage.
Multi-Platform Compatibility
DIKIDI’s branded apps are designed to be compatible with multiple platforms, including iOS and Android, ensuring that your app can reach a broad audience of potential customers.
Conclusion
Overall, branded apps play an important role in better customer experience and company growth. Beauty salons should have a branded app if they want to stand strong in a competitive market. To ease the procedure, book your app from DIKIDI to get professional work with less effort.
