People are now consuming a far larger quantity of content on over-the-top (OTT) platforms than they did in the time period after the introduction of Covid. This is a significant increase from the previous state of affairs. This is the situation because over-the-top (OTT) services are experiencing significant growth in user numbers. This is the predicament that has arisen as a result of the enormous surge in user numbers that over-the-top (OTT) services are facing. Currently, original content that is being generated by major Hollywood studios exclusively for the viewing pleasure of over-the-top (OTT) subscribers and users is currently in the process of being developed. This content is currently in the process of being developed. The pleasure that may be derived from experiencing this content is having its viewing experience meticulously honed to match the requirements of subscribers and users of OTT services. According to the findings of a survey that was conducted and distributed by Digital TV Research, the revenue that was generated by over-the-top (OTT) services in North America reached USD 49 billion in the year 2020. This information was presented in the context of the year 2020. According to forecasts, by the year 2026, this number will have reached a total of 94 billion dollars in the United States. [1] In spite of this, the significant increase in viewership and revenue brings with it the possibility of revenue loss as a result of piracy, inefficient subscription management, shared passwords, the failure to optimise for device fragmentation, and unauthorised users making use of premium services. There is a possibility that the total amount of revenue will drop as a result of all of these factors.
The vast majority of over-the-top (OTT) applications, including Google’s Widevine, use some form of DRM-protected content in order to detect and stop instances of copyright piracy. This is the case even though OTT applications are not required to do so. Even though the video-streaming industry has a well-established practise of controlling piracy through file encryption, and even though the video-streaming industry has a well-established practise of using a multi-DRM SaaS to manage video assets, it is important to emphasise that DRM-protected content has more benefits than simply controlling piracy. One of these benefits is that DRM-protected content is more secure than unprotected content. To put it another way, there are advantages to using DRM protection for content beyond the simple prevention of piracy. Even though both of these procedures have been commonplace in the industry for a considerable amount of time at this point, it is critical to place an emphasis on this specific subject. Over-the-top (OTT) systems can administer more fine-grained elements of user management for specific video assets thanks to a piece of technology known as digital rights management (DRM). The abbreviation for “digital rights management” is “DRM.” Internet Protocol television (IPTV), on the other hand, offers digital rights management (DRM) solutions exclusively at the channel level. DRM (digital rights management) systems are the only ones that are compatible with IPTV. A video stream can now be received in the form of live broadcasts, files that can be downloaded, or video that can be seen whenever the user chooses to do so. All of these options are now feasible.
A platform that distributes content through the use of over-the-top (OTT) services may also give subscribers the chance to subscribe to material based on the type of content that is being distributed through the platform. It’s possible that this will be the case if the platform gives subscribers the option to do so. Over-the-top (OTT) platforms, such as Google in particular, are aware of the processor-level protection that is provided by DRM technology manufacturers. Google’s Widevine digital rights management (DRM) technology is responsible for the software’s ability to play Ultra High Definition (UHD) files. This technology also provides appropriate control against file sharing and piracy, therefore it is a win-win. Over-the-top (OTT) platforms are also aware of the fact that DRM technology providers have the potential to prevent piracy from occurring on their platforms. It makes it possible for over-the-top (OTT) platforms to maximise their revenue by allowing them to sell their most lucrative plans on Android-based mobile devices and smart TVs. This makes it possible for over-the-top (OTT) platforms to maximise their revenue. As a result, as a result of this, these platforms are able to maximise their earnings.
Over-the-top (OTT) service providers have, in recent years, began giving viewers the opportunity to pay for a subscription to a pay-per-view service, which requires users to pay a fee on a monthly basis. This option was not previously available. Prior to this point, customers did not have access to this choice. When it comes to major international sporting or entertainment-related events, such as the Oscars or the Grammys, the World Cup of Soccer, etc., users prefer to sign up only for the event on the OTT platform that has obtained its broadcasting rights. Some examples of these types of events include the Oscars and the Grammys. The Academy Awards and the Grammy Awards are two examples of events that fall under this category. This feature starts to acquire popularity right around the time that these future events are about to take place. Take, for instance, the Oscars or the Grammys as a case in point. The award shows in question take place once a year each. With its capabilities for managing users across a wide variety of devices, the Digital Rights Management (DRM) system has the capacity to restrict user access to video streams, which is particularly useful for the event at hand that is being discussed.
In the past, it was normal practise for consumers to purchase digital versions of various forms of media, including motion pictures, documentaries, television shows, and other types of media. The widespread availability of over-the-top (OTT) services has, on the other hand, resulted in a marked decline in the number of occasions on which customers purchase digital copies of the aforementioned forms of media. In spite of this, a large proportion of the general population continues to favour the option of downloading digital videos and storing their own versions on their own personal devices, as opposed to renting or purchasing them. Traditional retailers often do not place restrictions on their customers’ ability to download movies that they have purchased, even after the customers have paid for the movies. This policy applies even after the customers have downloaded the movies. This is still the case when the films are obtained through digital downloads.
It is possible to arrive at the conclusion that digital rights management (DRM) technology makes it possible for over-the-top (OTT) platforms and traditional platforms to maximise their respective income streams by combining the benefits of cloud-based streaming and offline playbacks for premium content. This conclusion is possible because DRM technology makes it possible for over-the-top (OTT) platforms and traditional platforms to maximise their respective income streams. This conclusion is tenable thanks to digital rights management (DRM) technology, which enables traditional platforms and over-the-top (OTT) platforms to combine the advantages of cloud-based streaming and offline playbacks for premium content. This objective can be realised by combining the benefits of cloud-based streaming with offline playbacks for premium content. This is something that can be done, and it is something that can be achieved.
