One might think that pooling in resources and giving time to develop a unique business or brand identity is not worth it at all. This is primarily because it is a lot of hard work (which most of us are averse to). More than that, it is an opportunity for introspection which is somewhat of a bitter pill because it brings you up close with your shortcomings. Now that is something you do not wish to see. But if you want to differentiate your company from the crowd and establish a unique brand identity for your business, you must identify your weaknesses and address them like a true entrepreneur. The following section talks about a few ideas that can help you create a unique brand/business identity in 2023.
- Engage With Your Consumers Offline And Online
It is very essential that you engage more often and for longer with your customers. Whether it is through the chat forum of your official website or through an experiential marketing event at the nearest cafe or shopping mall. The point here is to engage your customers in fruitful conversations that they find fulfilling and enjoyable. You are going to learn a lot about the perspective that they have towards life and the perception that your brand has created in their minds over the years. It is a great exercise and you come across as an empathetic and reachable brand. This results in a very positive image for your company which eventually translates into unmoved brand loyalty.
- Think About Product-Based Blogging
A lot of people think that it is very much in your face but you can be intelligent in your approach more than your competitors have ever been. Instead of going gaga over your own offerings, you can include tiny discussions on the products that are being offered by your competitors as well. So instead of indulging in a self-praising exercise, you can start a symbiotic relationship with other players in your industry. This way everybody benefits and customers feel a sense of abundance in terms of options. They are happier to shop with you because you have already portrayed yourself as a pioneer in healthy competition.
- Emphasize Creating A Unique Brand Logo
The logo of your business is going to go on your official website and also some of the stationery that you use in your office. It is also going to go on the souvenirs that you distribute annually among your staff members. Your customers identify your brand with a symbol or an emblem which is your business logo. Therefore, if you haven’t gotten into a long and fruitful discussion with your logo design agency about what elements to put into it, you should do that right now. Remember, this logo is what creates a strong recall value for your brand among your audience. Needless to say, it also appears on your Facebook and Instagram pages. You have examples such as McDonald’s, Nike, Versace, and Starbucks. These names do not need an introduction. Just their logos are enough. So get inspired.
- Reintroduce Email Marketing Right Now
It is time to re-introduce email marketing into your marketing mix. You have underestimated the power of this marketing methodology for a long time now. Ever since the advent of social media, you have forgotten that a sizable portion of your customers still uses email as a way to communicate. They want to receive those informative emails and newsletters. Email marketing is not only affordable but highly efficient, quick, and result-oriented as well. It also gives the recipient of fast option to opt out of receiving these emails with just a few clicks. So, it is time to refresh your mailing list and get those newsletters and promotional templates working for your new launches.
- It Is Time For Rewards
Now that you have already reintroduced email marketing, it is time to declare rewards and awards for your loyal consumers. Every existing customer that has helped your business stand where it has come now deserves these rewards. Use those newsletters to distribute vouchers, freebies, discount coupons, cashback offers, and a lot more. This not only spreads a positive word about how caring you are for your existing customers but also makes them aware of your new offerings. It gives them more motivation to make purchases with you in the future as well.
Let’s Wrap It Up For Now
One indeed might think that making an effort to develop a unique business identity is boring. It is not boring or uninteresting. It is quite challenging and that is why many entrepreneurs try to steer clear of it. They want easy and traditional ways of securing a spot in the market. Some of them are fine with just a sliver of the market share and that is okay (good for them). But if you want big things to happen for your business, you need to get out there and focus on finding a great logo design agency or perhaps start or productive blog or maybe give social media platform another chance. The things you can try are limitless and so is your growth potential.
