It is no secret that website design is more of a thing in the Business-to-Business (B2B) ecosystem than in Business-to-Consumer (B2C). In fact, website design is an investment and a good agency can help you reap the best out of the internet.
However, choosing the best B2B web design agency for your business can be a tough task. The internet is full of web design agencies ranging from a startup to fully-fledged award-winning ones. Even a single Google search with the ‘best B2B web design agency’ keyphrase shows a million results, making the process even more challenging.
So, to sort it out, we have compiled a comprehensive list of some important factors to look into before choosing the best B2B web design agency.
How to Choose the Best B2B Web Design agency ?
The web design industry continues to evolve, with more & more IT firms incorporating it into their portfolio. The growing demand and the increasing numbers of B2B web design agencies have given nothing but a state of confusion to businesses wanting to get started with it.
While every other B2B web design agency claims to be the best, there are some factors to look in to find out whether they are worth their promises. These factors include –
1: Consider Your Website Needs agency
The first and foremost thing you’ll need to do is to determine what actually does your business and website need. Do you want an e-commerce website, a personal or a business website? How many pages do you want to add? If there is a product listing, how would you organize them?
Coming to an end to these queries can be a little daunting, but a good B2B web design agency can help you throughout the process. In between, you can do some little research, competitor benchmarking, or take inspiration from similar businesses. With these aspects in mind, you will surely find the right option.
2: Search for Experienced Agencies Design
Experience can bring a lot to your business and it meant true in every aspect when you’re choosing a website design firm. However, it is no problem in tempting to choose the cheapest option available. But there is one thing to remember that not all web design companies are equal. They break down at experience.
As said earlier, website design is an investment and if you do mistakes in the start by choosing an unsuitable agency, fixing them will be both expensive and time-consuming.
Therefore, before choosing a particular option, settle down some common queries like – Does the agency have a proven track record? Do they have good reviews from clients over time? Have they ever worked in a niche similar to yours?
Look into these important considerations before choosing the best B2B web design agency. These aspects will help you greatly in your search.
3: Consider Pricing & Your Budget Design
Prior to starting to approach B2B web design agencies, it is important to set a budget for the project. It can help you filter out what you can afford and what not.
As mentioned earlier, there would be plenty of options available and the prices can vary significantly. While some agencies may provide pricing under your budget, others may provide you with something that is out of your range.
Additionally, you’ll also come across several B2B web design agencies that won’t publish pricing on their website. Therefore, you will need to approach these agencies via email or phone with the initial requirements of the project to get a cost quotation.
If the quotation price is out of your budget, it is important to be open for discussion on how to scale down your project to reach a mutually agreed price point.
4: Consider Their Portfolios & Past Performance Design
Many professional B2B web design agencies feature their portfolios of previous projects on their website. You can browse and see if you like any one of them and if they don’t feature anything, you can request them to get an idea of how efficient they are.
Alternatively, you can browse around their previous client’s websites to get a feel of how it looks as a user. A good B2B web design agency will implement a creative approach in every project and customize it according to the brand’s requirements. If everything seems the same, it won’t attract anyone.
Additionally, look out for the agency’s past performance. Many firms feature facts and figures showing how their designs have helped previous clients’ businesses to grow e.g. increased traffic, reduced bounce rates and increased sales.
5: Read Testimonials & Client’s Reviews Design
Before you decide on a particular B2B web design agency, look for its users’ reviews and testimonials as good agencies will never shy to publish those.
Additionally, you can refer to other independent review sites like ‘Google My Business’ as sample testimonials on the website can be easily faked. And also research whether the agency you’re thinking to get associated with is a legitimate business or not.
Alternatively, you can check out the agencies’ social media pages & profiles for star ratings and comments. As an open forum, social media can give a good idea of how a company is perceived.
6: Connect Them via Phone or Email Design
There is no better way we can suggest than directly contacting the company and asking about the project and their quotation for it. You can directly call them or drop an email.
Ask them straight about your requirements and customer support services. Do they seem like you can work with them? After your initial contact, if you think they can be associated with you in the long run, you can follow up for an in-person meeting to discuss your requirements in detail.
Overall, being the best in the industry is not always enough. You’ll need to be able to stand out from the competition and if your online footprints have a strong foothold, it settles the most hardworking part.
And when it comes to building online brand awareness, your website design should be more than just par. A good B2B web design agency can help you achieve so. However, choosing the one that has the potential to add success to your business is important. Above, we have listed a few key factors to consider while choosing the best B2B web design agency.