Having a successful search engine optimization strategy (SEO) is essential when running a Magento store as it improves visibility, rankings, and traffic. One of the basic components of SEO is on-page optimization, which includes setting metadata, URL structure, and optimizing images. In comparison to Magento 1, Magento 2 SEO settings have undergone many improvements. This post will discuss Megento 2 and its useful tips and tricks relating to its settings, optimization, and other important aspects.
Magento 2 SEO: Key Aspects to Understand
Metadata SEO Optimization
On Magento 2, metadata is one of the most commonly used SEO features. As a result, the search engine crawlers are provided with information about the content of the website. Rather than being displayed on the website, this information is written in the code. You can configure metadata on a product page by navigating to ‘Catalog > Product > Choose a product > SEO’.
In some cases, however, using this function may result in duplicate content issues, particularly when products are in the same category, but have different sizes and colors. It is in such cases that Magento merchants are best served by using a Magento 2 SEO extension.
Metadata Settings
With Magento 2, you can set up metadata using a variety of built-in SEO features, including Product Fields Auto-Generation, which creates a global template for product metadata. If you’re using the Products Fields Auto-Generation feature, don’t forget that the metadata must still contain the default number of characters.
It is therefore crucial to revise and consider long product descriptions so that search engine optimization can be accomplished. It is generally possible to work with metadata manually for each specific product and automatically for large-scale productions.
Furthermore, you can edit Meta descriptions and titles from the settings page for a product, the metadata settings page for a category, and the settings page for a content page.
SEO Analysis
Page Analysis is a feature available in Magento SEO Ultimate that allows users to evaluate and adjust settings to ensure compliance with SEO standards. This allows store owners to preview Google search results and identify any un-optimized content and fix it as soon as possible. The Page Analysis function assists you in marking which and how to perform the most structured data. You can see the status of the text length under each box when inserting metadata information.
Magento URL Structure Optimization
It is a best practice for on-page SEO optimization of Magento to optimize the URL structure in order to enhance on-page SEO effectiveness. It is recommended that all homepage, product catalog, and CMS page URLs are concise and descriptive. In contrast, if your Magento store contains a large number of products, you may want to consider using a flat URL. To do this, follow these steps:
- Navigate to Stores > Configuration (under Settings) > Catalog > Search Engine Optimization
- Then, uncheck Use categories path for product URLs
- After that, tick Use Canonical Link Meta Tag for categories
Note: And, it is extremely important to know that the URL for a successful product should look like this: https://mystore.com/product-name/.
Image Optimization
The optimization of images is essential to improve the performance of a website since they consume a lot of space and slow down the loading process. The Magento 2 platform allows you to add alt attributes to images in order to optimize product images on your website. You can optimize images by going to ‘Catalog > Products > {{product}} > Images and Videos > Alt Text’. Additionally, it’s a good idea to compress images before uploading them using the best compressor website. The performance of Magento 2 can also be improved by removing unused product images.
Rich Snippets
A rich snippet is a type of structured data that can be added to a web page in order to provide additional information about the content on that page. There are many things that can be included in this, such as star ratings, product details, availability, and reviews. With Magento 2, all product pages are automatically populated with rich snippets.
In addition to providing search engines with an easier way to understand product pages, this setting can help increase rankings and click-through rates. The tool is very useful for both potential customers looking for specific products online and merchants who want to ensure their products are easily found by search engines.
Final Words
In summary, optimizing Magento 2 SEO service is essential for any Magento stores in order to improve visibility, ranking, and traffic to the site. The on-page optimization process includes things such as metadata, URL structure, image optimization, and rich snippets. In comparison to Magento 1, Magento 2 has a great deal more SEO settings than Magento 1. For metadata, you can use either a manual option for every product or an automatic option when deploying the product at a large scale.
