You’ve got a small to midsize business in Adelaide, and you’ve done your due diligence by setting up a website, writing the occasional blog post, and overseeing a couple of social media platforms.
But you also might be a one-person show, so that only allows a little time to audit your social campaigns’ effectiveness. Are you gaining new followers? Is any of your social content converting – and how can you tell?
The best part about social media marketing in Adelaide, if you’re working for a small to a mid-sized company, is that the campaign’s direction is totally up to you. But without anyone else who can help or collaborate, it’s easy to make some common mistakes.
Here are the seven of the biggest social media faux pas’ you should avoid:
- Mistake 1: Avoid Quantity Over Quality
- Mistake 2: Overlooking Analytics
- Mistake 3: Neglecting Your Brand Voice
- Mistake 4: Over-Promoting Your Products or Services
- Mistake 5: Forgetting to Engage with Your Audience
- Mistake 6: Irregular Posting Schedule
- Mistake 7: Neglecting to Monitor Your Reputation
Mistake 1: Avoid Quantity Over Quality
Ah, if it was only as easy as dumping a ton of content onto your social sites, ensuring each one came with the appropriate hashtags. For starters, flooding your social sites with a week’s worth of tweets, posts, comments, etc., won’t do you any good, as they’ll be buried by other content in no time. Sure, you can write all those posts ahead of time and schedule them out, but it’s not necessarily quantity that wins when it comes to social media marketing.
Instead, aim for quality over quantity. Remember, having a large following doesn’t guarantee success — instead, create high-quality content that resonates with your target audience and motivates them to engage with your brand. Doing so takes time to research and write.
Mistake 2: Overlooking Analytics
A common misstep is failing to take into account social media analytics. These can provide invaluable insight into your audience’s engagement with content, which posts perform well, and where they reside. By regularly reviewing your analytics data, you can make educated decisions about how best to proceed on your social media platforms and adjust accordingly.
Mistake 3: Neglecting Your Brand Voice
Your brand voice sets you apart from competitors and helps build a loyal following. Neglecting this aspect of your strategy can result in inconsistent messaging and a lack of connection with your audience. Make sure all social media posts reflect your company’s values, tone, and personality to create an integrated identity across platforms.
Mistake 4: Over-Promoting Your Products or Services
This goes hand-in-hand with quality versus quantity. While marketing your goods or services is important, over-promotion can turn off potential customers. Instead, focus on providing value to followers through educational or entertaining content that resonates with their interests. Doing this helps build trust and credibility with them, increasing their likelihood of becoming customers.
Mistake 5: Forgetting to Engage with Your Audience
Social media marketing in Adelaide should be a two-way conversation; neglecting to engage with your audience can prove costly. Responding to comments, messages, and mentions helps build relationships with followers and increase post engagement. Make sure you take time out of your day to interact with followers and demonstrate that you value their ideas and opinions.
Mistake 6: Irregular Posting Schedule
Consistency is critical when it comes to your social media marketing strategies. Your followers expect regular communication from you, so if there are long stretches without posting, they may lose interest or forget about your brand. Create a posting schedule that resonates with your target audience, and stick with it!
Mistake 7: Neglecting to Monitor Your Reputation
Social media allows customers to express their opinions and experiences with your brand. Negative feedback that goes unchecked could hurt the image best shears for cutting hair of your business if not addressed promptly and professionally. Regularly monitor social media accounts for feedback, responding promptly and professionally to any negative remarks or reviews received. This is especially important for businesses that offer digital marketing in Adelaide.
Just remember, forgetting a tweet or two or not commenting quickly enough on one post likely isn’t going to hurt. Collectively? All those seemingly insignificant, common mistakes add up after a while. As a small to midsize business owner, it’s essential to make the most out of your social media platforms. If you need help with digital marketing in Adelaide, consider reaching out to a professional marketing agency for expert guidance.
