Being a nonprofit is hard enough. It’s even harder when you’re trying to grow your organization and raise more money, but don’t have the resources to do so. Fortunately, there’s a solution: hiring a fractional CMO. A nonprofit marketing fractional CMO services can help you boost your reach and impact by providing marketing strategy and execution at an affordable price point—no matter how big or small your budget is.
Every organization needs a solid marketing plan and the right team to carry it out.
A marketing plan is your roadmap to success. It lays out the steps you’ll take to get there, and it’s not something that can be done alone. Every organization needs a solid marketing plan and the right team to carry it out.
A fractional chief marketing officer (CMO) can help you with both of these things: developing a strategy for your nonprofit’s brand, messaging and outreach; then executing on that plan by managing day-to-day operations such as content creation or social media management in addition to overseeing larger initiatives like digital campaigns or events planning.
What are the benefits of hiring a fractional CMO?
A fractional CMO can help your nonprofit reach more people with its message. A fractional CMO can also help you get more donations, volunteers and members.
Who should consider a fractional CMO?
A fractional CMO is the perfect solution for nonprofits with a small budget. It’s also a great option for organizations that want to add new services to their team but don’t have the resources or time to do so. Fractional CMOs can help you accomplish specific marketing tasks, such as building email lists and creating social media content, so they’re well worth hiring if your nonprofit wants to grow its reach but doesn’t have enough people on staff who are able–or willing–to take on those responsibilities.
How much does a fractional CMO cost?
The cost of a fractional CMO depends on the services you need. For example, if your nonprofit is small and has only one or two employees, the average cost for a fractional CMO could be about $25,000 per month. But if you have a larger organization with multiple departments and locations (including overseas), then expect to pay more than $100,000 per month.
The higher price tag also reflects the complexity of your organization’s needs–for example: Do they need help developing new products? Do they have an established marketing plan that needs improvement? Are there any special circumstances like mergers or acquisitions occurring within their industry?
Hiring a fractional CMO can help your nonprofit reach more people with its message.
Fractional CMO services are a great way for your nonprofit to reach more people with its message. Here are some of the benefits:
- You don’t have to hire someone full-time. This means that you can hire a fractional CMO when you need them, rather than hiring one full-time and having them sit around doing nothing when there isn’t any work for them to do. This can save you money, as well as help ensure that your organization has enough staff members working on other projects at all times (which is important).
- A fractional CMO won’t be overworked or underpaid–they’ll get paid exactly what they deserve based on their performance! If they’re doing an excellent job, then they should make more money than usual; if not…well…you know how it goes!
Conclusion
As we’ve seen, a nonprofit marketing consulting service can be a great fit for your organization. They are affordable and easy to work with, but most importantly they will help you reach more people with your message. If you’re looking for someone to take on some of the day-to-day responsibilities of running an organization while still allowing you time for other projects or tasks then this might be the solution for you!
