The world of digital marketing is somewhat mysterious; the average business owner knows little about this topic, which is where the digital marketing agency comes into play. As you would expect, there are many digital marketing strategies that an agency might use and in this short article, we take a look at Pay Per Click advertising and why so many companies use this service.
Clicks Cost Money
The main aspect of PPC advertising is that the advertiser pays the publisher an agreed amount every time a user clicks on their ads. This suits all parties, especially the advertiser who is getting real value by only paying for clicks. A click occurs when a user clicks on your ad and is taken to your landing page; the rest, as they say, is up to you!
Google Ads
By far the most productive platform out there, you can have your ads appearing right next to the first search results, depending on keywords of course. If a user searches with the right terms, your ads can pop up next to search results, which is a great way to generate leads that end up as conversions. There are many advertisers and real-time bidding decides who gets the valuable space; this demands a lot of skill, which is why you should hire a top PPC management agency with a team of top technicians that work PPC all day long!
Microsoft
This IT giant also offers PPC opportunities on its platforms, Microsoft and Yahoo, which are used by millions of consumers globally and this includes Bing, Microsoft’s popular search engine. Outside of Google, this is the next best platform for keyword advertising, which is steadily growing in popularity. Let’s be frank here, if a user has searched using the right keywords, your ad will show.
Keyword Groups
Keywords are put into groups and when a search term is typed into the search engine that is on your list, your ad will be placed in a prominent location, inviting the user to click for further information. Advertisers may have 3-4 keyword groups that they use and these terms can be changed in real time.
Real-Time Bidding
Your PPC agency bids in real-time for the best locations, which demands a high level of hands-on experience; when choosing a PPC agency, you ideally want an award-winner, an agency that constantly delivers results for their clients. This is a complex process that is best left to the professionals and with the right keywords and astute bidding should see you enjoy a boost in site traffic.
To conclude, pay-per-click advertising can be very productive if your campaigns are managed by a top agency and Google can take you to the best PPC agency in Australia. They have the ability to give you the best ROI in your marketing projects.
